As the countdown begins to the most anticipated day in the cannabis industry, the preparations are in full swing. Every year, businesses in the marijuana sector mark April 20th – colloquially known as 4/20 – with sales promotions, expecting a significant spike in demand. But, in the digital era, it’s not just about having enough stock; the industry is rallying to ensure seamless online operations for the big day
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Anticipating High Traffic
A significant worry for retailers and online service providers like MMJ.com is a potential website crash due to heavy traffic on 4/20. Last year, many operators suffered major setbacks due to infrastructure outages on their platforms, turning a potentially high-sales day into a customer service nightmare. The industry is keen to avoid a repeat of such incidents.
Laying the Groundwork with Lessons from Past
This year, businesses are taking measures to counteract potential digital hang-ups. These strategies are informed by instances from the past and span across different aspects of operations.
- Infrastructure Upgrade: Businesses are investing in their IT infrastructure, ensuring their servers can handle the expected surge in traffic.
- Dedicated IT Support: 24/7 tech support is being arranged to identify and resolve issues as swiftly as possible.
- Stress Testing: Websites are undergoing rigorous testing to ensure their capacity to handle high traffic.
MMJ.com’s Proactive Approach
As a key player in the digital cannabis landscape, MMJ.com is ensuring their platform is ready to efficiently provide access to medical marijuana cards both for new patients and renewals, even during record-breaking traffic. “We’ve experienced firsthand how a website outage can impact our customers and our business,” stated an MMJ.com representative. “We’re pulling out all the stops to ensure an outage-free 4/20.”
What this Means for Customers
The proactive approach online companies are taking in preparation for the increase in demand will ultimately benefit consumers. The enhanced infrastructure and support mean customers are less likely to face service interruptions – a vital aspect as more people seek services like a California medical marijuana card.
The Long-Term Impact of eCommerce in the Cannabis Space
While these preparations are for a particular day in the year, businesses are aware that the shifts in consumer behavior towards online shopping are long-term. Therefore, the steps they are taking reflect a broader trend in the cannabis industry – ensuring the evolution of their digital platforms to meet growing demand.
So, as the industry sets its sights on a successful 4/20 free of service outages, they are also paving the way for future growth by embracing the digital opportunity that eCommerce presents.
