For many years, the cannabis industry was dominated by males. However, recently there has been a noticeable shift; more and more dynamic and dedicated women are breaking through the so-called “grass ceiling”. They are proving themselves indispensable to the sector – from areas such as policy reform to designing innovative cannabis products. This influx of talent is helping the industry become more diverse and balanced, but their journeys have not always been easy. Read on to learn about some of these trailblazing women and what they wish they had known before entering the industry.
Funding Difficulties and Social Equity
Breaking into the cannabis industry is no small feat, and raising the necessary capital often presents the most formidable challenge. Obtaining financing, especially as a woman, is an uphill battle. However, these women are determined not to let the funding difficulties deter their visions. They have used their tenacity and innovative spirits to secure funding and carve out their places in this rapidly evolving industry.
On the issue of social equity, pioneers are leading the way. They believe that the cannabis industry should avoid repeating the same economic biases found in other sectors, and should instead provide opportunities for all, including the minorities that have been disproportionately impacted by the War on Drugs. Through advocacy and specific business models, these women are working to create a cannabis sector that is not only profitable but also fair and inclusive.
What They Wish They Had Known
As they tread new ground, these industry leaders have acquired invaluable insights. They wish they had known more about the complex regulations that shape the industry and the lack of traditional banking options. Many have expressed the importance of forming strategic partnerships, mentoring other women, and the need for patience in an industry that can change quickly.
Meet the Trailblazers
- Julia Jacobson, CEO of Aster Farms, combined her tech experience with the wellness sector to create a sustainable cannabis company. Recognized for her “Seed to Smoke” promise, Jacobson ensures transparency and traceability in Aster Farms’ offering.
- Wanda James, first African American woman to own a cannabis dispensary in Colorado, points out that the industry needs more grit than glamour. As a staunch advocate for social equity in cannabis, James uses her platform to provide opportunities for those marginalized by past drug policies.
- Kim Rivers, the CEO of Trulieve, not only leads Florida’s largest medical marijuana company but also advocates for patients’ rights. With a focus on patient-centered outcomes, Rivers emphasizes the therapeutic benefits of cannabis.
These women, and countless others, are instrumental in creating an inclusive and diverse sector that champions social fairness, patient advocacy, and sustainable practices. For women and others interested in joining this new industry frontier, gaining access to medical marijuana cards is as simple as visiting MMJ.com. Whether it’s for new patients in California or renewals in Florida, MMJ serves every need, making the path to this green industry easier to navigate.
These inspirational women have begun the work, but the journey to entirely shatter the grass ceiling continues. The lessons they share serve as a roadmap for future generations of women and minorities who will further shape and advance the cannabis industry.
